"Chris will play an integral role in the continued growth of First Union's home equity lending business," said Jim Maynor, president, First Union Mortgage Corporation. "He is a b leader and brings a solid background in direct-tocustomer marketing."
With Signet since 1990, Oddleifson is responsible for several product and service areas, including the company's branch network, consumer credit businesses, investment management businesses and consumer marketing. Previously, he was a senior management consultant with Booz, Allen & Hamilton, working in a number of industries including financial services. Oddleifson holds a bachelor's degree in mechanical engineering from Cornell University and a master's of business administration from The Wharton School, University of Pennsylvania.
Oddleifson will assume his new position officially in November following the consummation of the First UnionSignet merger. One of the country's largest home equity lenders, First Union Home Equity Bank operates 116 branches in 35 states and provides equity financing to more than 113,000 homeowners.
First Union Home Equity Bank is a subsidiary of First Union Corporation (NYSE:FTU). At September 30, 1997, First Union had assets of $144 billion. Total stockholders' equity was $1.1 billion. The company operates full-service banking offices in Connecticut, Delaware, Florida, Georgia, Maryland, New Jersey, New York, North Carolina, Pennsylvania, South Carolina, Tennessee, Virginia and Washington, D.C.
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