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October 14, 2003
Wachovia Recognized for Top Ten Intranet Site
CHARLOTTE, N.C. - Nielsen Norman Group, an intranet design and consulting firm, recently selected Wachovia's intranet, "Inside Wachovia Exchange," as one of the Ten Best Intranets of 2003. Exchange eclipsed 73 other entries to receive recognition as one of the best intranets for ease of use and presentment of valuable information resources to employees.
"We built Exchange based on extensive feedback and input from Wachovia employees," said Dale Bass, vice president, intranet experience team. "We also focused on the usability of the site with the goal of providing easy, consistent access to corporate information."
Judges paid particular attention to the clean look of Exchange and the user-friendly features that make navigation intuitive, and they cited the ease and efficiency of quickly locating information on the site. The judges also highlighted the ability to provide relevant information to employees within all business units of the bank.
"A user-centered design approach was used to create the best intranet experience possible for Wachovia employees," said Jason Ward, Wachovia's interactive design group director. "We must communicate as effectively with more than 80,000 employees as we do with our customers. The care and expertise that went into the creation of our intranet site is the same deliberate approach we take with our customer site - wachovia.com."
Among the features recognized as key elements of Exchange include global links maintained at the top of the screen to promote easy navigation, a search box present on all pages so users can easily find information anywhere on the site, and quick access to news and information that helps employees remain informed.
"The Wachovia enterprise intranet site accurately represents a busy company," said usability expert Jakob Nielsen, principal of Nielsen Norman Group. "It buzzes with activity, but it's not too cluttered or in any way annoying - a difficult balance to achieve."
About Wachovia
Wachovia Corporation (NYSE:WB) is one of the largest providers of financial services to retail, brokerage and corporate customers throughout the East Coast and the nation, with assets of $364 billion and stockholders' equity of $32 billion at June 30, 2003. The corporation operates full-service banking offices in 11 East Coast states and Washington, D.C., and offers retail brokerage services in 48 of the 50 states. Global services are provided through more than 30 international offices. Online banking and brokerage products and services are available through wachovia.com.
About Nielsen Norman Group
Nielsen Norman Group (www.nngroup.com) is a user-experience research firm that advises companies on how to succeed through human-centered design of products and services. Nielsen Norman Group principals Jakob Nielsen Don Norman and Bruce "Tog" Tognazzini are each world-renowned experts in usability and human use of technology. Besides authoring books and evangelizing about user experience, they and the other user-experience specialists at Nielsen Norman Group offer high-level strategic consultation on usability of websites, consumer products, software designs and anything else that needs to be easy-to-use. The 175-page PDF award report is available for purchase at www.nngroup.com .
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